Disable All Advertising
Image
EAN-139780070720671   EAN-13 barcode 9780070720671
Product NameThe Art Of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised And Updated Edition
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHardcover
Amazon.comA Buy on Amazon ~ 1427796718
SKU454353288
Price New46.17 US Dollars    (curriencies)
Price Used6.60 US Dollars    (curriencies)
Width0.8 inches    (convert)
Height7.37 inches    (convert)
Length5 inches    (convert)
Weight9.76 ounces    (convert)
AuthorRobert Solomon
Page Count208
BindingHardcover
Published01/01/2008
Long DescriptionIf you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable. Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including: Know when to look it up; know when to make it up. (#7), What happens when I screw up? (#51), Respect what it takes to do great creative. (#19), In a high-tech world, be low-tech (#46), Be brief, be bright, be gone. (#31), How to write a letter of proposal (#44), The Zen of PowerPoint. (#45) You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.
Similar Items9780230120518: The Art Of The Pitch: Persuasion And Presentation Skills That Win Business
9781590792056: Agency Mania: Harness The Madness of Client/Agency Relationships for High-Impact Results
9780844231693: The Advertising Agency Business: The Complete Manual for Management & Operation (Marketing/Sales/Advertising & Promotion)
9781118131367: The Marketing Agency Blueprint: The Handbook For Building Hybrid Pr, Seo, Content, Advertising, And Web Firms
9780765625649: Advertising Account Planning: Planning and Managing an IMC Campaign
9781591841241: The Little Blue Book Of Advertising: 52 Small Ideas That Can Make A Big Difference
9780761916116: The Marketing Agency Blueprint: The Handbook For Building Hybrid Pr, Seo, Content, Advertising, And Web Firms
9780716101611: The Marketing Agency Blueprint: The Handbook For Building Hybrid Pr, Seo, Content, Advertising, And Web Firms
9780761912392: The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
9780761926351: Controversies In Contemporary Advertising
View 43 more similar items
Created06-20-2012 1:05:00am
Modified04-30-2020 3:18:37pm
MD593575cd5d3ae24a006f6a15d002c1b35
SHA256769bcdb240318dc6b09be728f6117aeaa3c86cc4fc0014d87a3e4ece673b85b4
Search Googleby EAN or by Title
Query Time0.0257440

An article of interest

Site News and Events

We just made updating products easier

Over the past couple weeks we have gone through and updated the way you can help us keep the site up to date. If you are a registered memeber of the site, you can help and earn lookup credits by validating products and putting things in the right category.

We just added a new page that make it very easy to categorize products that are not already in a category. Visit the UNCATEGORISED PAGE and see if you can help us out. If you know where the product goes it only takes a couple clicks to categorize it. If not, just skip it and check the next one.

You get to see a list of 10 items at a time. Once you have looked at them you can use the link at the bottom to get a new set. Categorize as many or as few items as you like.

If you want to help even more, you can go to the PENDING CHANGES page and check the items that other people have entered into the system. If there is nothing pending on this page, you will automatically be given a list of items that need to be categorised. So if you like, you can use this one page do perform both tasks.

We spend a good deal of time each day performing these tasks ourselves but your help is always appreciated and makes things go a lot faster. We plan on making more improvements over time so feel free to send suggestions.