|Product Name||Spreadable Media: Creating Value And Meaning In A Networked Culture (Postmillennial Pop)|
|Category||Book / Magazine / Publication|
|Amazon.com||Buy on Amazon ~ 0814743501|
|Price New||15.99 US Dollars (curriencies)|
|Price Used||11.00 US Dollars (curriencies)|
|Width||1 inches (convert)|
|Height||9.02 inches (convert)|
|Length||5.98 inches (convert)|
|Weight||23.2 ounces (convert)|
|Author||Henry Jenkins, Sam Ford, Joshua Green|
|Long Description||Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts “stickiness”—aggregating attention in centralized places—with “spreadability”—dispersing content widely through both formal and informal networks, some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but “spreadability” describes the ways content travels through social media. Following up on the hugely influential Convergence Culture: Where Old and New Media Collide , this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like “memes” and “viral” to the concept of “Web 2.0” and the popular notion of “influencers.” Spreadable Media examines the nature of audience engagement,the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from “hearing” to “listening” in corporate culture. Drawing on examples from film, music, games, comics, television, transmedia storytelling, advertising, and public relations industries, among others—from both the U.S. and around the world—the authors illustrate the contours of our current media environment. They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.|
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Article of interest
This time it wasn't our fault. There were power issues due to a substation down the street catching fire. We don't know the details of how it happened. But we do know that there were a lot of surges and some made it through our UPS to take out our main server.
We keep everything backed up so we only lost about 1 day of data. But because the equipment was damaged we had to rebuild some parts our system from scratch.
Sadly, it took a little longer than expected. Once the main systems came back up there were some confugration issues that we struggled with. But we are back and we have replaced our dead UPS boxes with new ones. They saved most of the equipment from any real damage. Only one box suffered serious damage. It just happened to be our main server instad of one of our backup systems.
Oh well, we will get any lingering bugs ironed out in the next day or two and then start back up on our system upgrade to help speed up the site some more.
Thanks for your understanding.