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EAN-139780070454361   EAN-13 barcode 9780070454361
Product NameUnderstanding Media: The Extensions of Man
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionPaperback
Amazon.comA Buy on Amazon ~ 0070454361
SKU2019136453
Price New70.45 US Dollars    (curriencies)
Price Used1.91 US Dollars    (curriencies)
AuthorMarshall McLuhan
Page Count309
BindingPaperback
Published06/01/1965
Long DescriptionWhat is the distinction between `Hot' and `Cool' Media? Who is `The Gadget Lover'? When Understanding Media was first published in 1964, it was immediately recognised as a brilliant and revolutionary work. Marshall Mcluhan's classic text offers us an all-encompassing exploration of the entire spectrum of communication as it has extended human horizons, from the invention of movable type through to the computer age. McLuhan believed that we are living in the midst of a turbulent, unseen revolution, where human technologies become extensions of the human organism and the central nervous system. His book is a fascinating analysis of all types of media packed with illustrated examples - myriad topics include road and paper routes, clothing, housing, money, clocks, transport, advertisements, the movies and weapons.
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Modified04-30-2020 3:17:52pm
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SHA256702c0ba22f9830cb0cc7d8f0ccd21ad637322c0614a97011f7edfbfda0e7a86d
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