|Product Name||Understanding Media: The Extensions of Man|
|Category||Book / Magazine / Publication|
|Amazon.com||Buy on Amazon ~ 0070454361|
|Price New||70.45 US Dollars (curriencies)|
|Price Used||1.91 US Dollars (curriencies)|
|Long Description||What is the distinction between `Hot' and `Cool' Media? Who is `The Gadget Lover'? When Understanding Media was first published in 1964, it was immediately recognised as a brilliant and revolutionary work. Marshall Mcluhan's classic text offers us an all-encompassing exploration of the entire spectrum of communication as it has extended human horizons, from the invention of movable type through to the computer age. McLuhan believed that we are living in the midst of a turbulent, unseen revolution, where human technologies become extensions of the human organism and the central nervous system. His book is a fascinating analysis of all types of media packed with illustrated examples - myriad topics include road and paper routes, clothing, housing, money, clocks, transport, advertisements, the movies and weapons.|
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As our site has grown, we have gotten more requests for data and image downloads. When we were small we handled these by hand and then later added a little automation. Now we have cleaned it up and made it easier to use.
Today we made it easier to see what it is we have to offer by cleaning up the look of the download page. We present more information to users before they log in to the system.
We cleaned up the purchase section of the page a great deal. Our downloads are not free (except for the sample data) and in the past, each download had to be purchased one at a time. now you can select multiple items and pay just once.
We made our pricing considerably easier to understand. We have always given discounts if you have already made a purchase. But it could be a little confusing because if you hand't purchased, you would see one price (the full price). But after your purchase you could return to the download page and see different prices. This confused people and they though that they over paid. Now the full price is displayed clearly all the time and instead of showing reduced prices, we now list a DISCOUNT as part of your order. And in your transaction history, your discount will always be visible to you.
Finally, we made it easier to get to your download once you have made a purchase. Right in your transaction history, the links to your downloads are easier to understand. When you download a file, the system will know if you have successfully downloaded, you are in the process of downloading, or if you ran into issues while downloading (or canceled). The status of your download is clearly identified.
We hope that these changes make the download page easier for you to use and understand. Feel free to send us your feedback about the page.