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EAN-139780070196957   EAN-13 barcode 9780070196957
Product NameLikeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHeight:8.98 inches / Length:6.06 inches / Weight:0.9 pounds / Width:0.67 inches
Amazon.comA Buy on Amazon ~ 0071762345
SKU15476477
Price New4.05 US Dollars    (curriencies)
Price Used0.99 US Dollars    (curriencies)
Width0.7 inches    (convert)
Height9 inches    (convert)
Length6.1 inches    (convert)
Weight12.32 ounces    (convert)
AuthorDave Kerpen
Page Count272
BindingPaperback
Published06/07/2011
Long DescriptionTHE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media : Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
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Article of interest

If you read earlier articles you will know that we had to do a major hardware rebuild and restore from backups. Well we have gotten everything back up and it all seem stable so we are moving on to work on the upgrade again.

We have been working on some handy upgrades on the database and user interface screens in some areas. Although the changes that are coming won't be dramatic from the user point of view, they are very dramatic on the database side of things.

Yes, you as the user will see some changes. Almost all of the changes center around how the company data is being stored. You will also see some speed improvements. But really, the vast majority of the changes are happening behind the screens and on the database itself.

You see, we have been storing the company data in a very old format for a while and planning on how to get it to a new, more effecient format for some time. The goal is to make it easier for end users to get to the correct and most current information quickly but also to allow company owners easier editing tools for their company information and their products.

The hardware issue from a couple weeks ago stopped all development as we worked hard to rebuild the production systems and make sure nothing got missed. We carefully monitored and any time any hiccup was detected we quickly corrected it. Mostly there were a few configuration settings that got missed during the rebuild. Nothing major was missed and we even managed to sneak in a couple minor but handy upgrades along the way. But now that things are back to normal, we are moving our focus back to the upgrade.

Hopefully, the new changes are only a couple weeks away. Unfortunately, because such a drastic change to the database is needed, when the time comes, the site will be off line for a couple hours as the data is unloaded then reloaded into the new format.

Don't worry, you won't get any errors of any kind. You will just see the "we are upgrading" message if you visit during that time. But we will be doing the work in the very early morning hours to minimize impact.

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