Image
EAN-139780060081997   EAN-13 barcode 9780060081997
Product NameThe Fall Of Advertising And The Rise Of Pr
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionPaperback
Amazon.comA Buy on Amazon ~ 0060081996
SKUACOUK_BOOK_USEDGOOD_0060081996
Price New2.82 US Dollars    (curriencies)
Price Used0.25 US Dollars    (curriencies)
Width0.72 inches    (convert)
Height8 inches    (convert)
Length5.31 inches    (convert)
Weight9.6 ounces    (convert)
AuthorAl Ries, Laura Ries
Page Count320
BindingPaperback
Published05/11/2004
FeaturesGreat product!
Long DescriptionBestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
Similar Items9780755201235: Positioning: The Battle For Your Mind
9780071373586: Positioning: The Battle For Your Mind
9780070581593: Positioning: The Battle For Your Mind
8935205600347: Positioning: The Battle For Your Mind
9780060570156: The Origin Of Brands: How Product Evolution Creates Endless Possibilities For New Brands
9780887308635: The 22 Immutable Laws Of Branding
9780240508597: The 22 Immutable Laws Of Branding
9780060007737: The 22 Immutable Laws Of Branding
9780071767460: The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition (Business Books)
9780761912866: The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition (Business Books)
View 31 more similar items
Created02-26-2012 8:05:44pm
Modified04-30-2020 2:55:38pm
MD587ebe8770d80a30a0ae8b6a4618886e4
SHA2564c5332d5181b756a8b6a4866048006baf88267afe32aab6556b076cfbaba18d6
Search Googleby EAN or by Title
Query Time0.0388710

Article of interest

Close

Search

Close

Share

Close

Dialog