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EAN-139780007328116   EAN-13 barcode 9780007328116
Product NameLikeable Social Media: How To Delight Your Customers, Create An Irresistible Brand, And Be Generally Amazing On Facebook (And Other Social Networks)
LanguageEnglish
CategoryBook / Magazine / Publication
Short DescriptionHeight:7.8 inches / Length:0 inches / Weight:0.24 pounds / Width:5.2 inches
Amazon.comA Buy on Amazon ~ 0071762345
SKUG9780007328116
Price New4.05 US Dollars    (curriencies)
Price Used0.99 US Dollars    (curriencies)
Width0.7 inches    (convert)
Height9 inches    (convert)
Length6.1 inches    (convert)
Weight12.32 ounces    (convert)
AuthorDave Kerpen
Page Count272
BindingPaperback
Published06/07/2011
Long DescriptionTHE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media : Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
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SHA25615845ab1a9c0d4c5b05d1c6a12ebcfda5206e61b576d714544c7792c2ef430db
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Article of interest

This symbology was developed by the MSI Data Corporation and is based on the Plessey Code symbology. MSI is most often used in warehouses and inventory control.

This is a continuous non-self-checking symbology meaning it has no predetermined length and there is no validation built into the barcode itself. If you want to validate the data stored in the barcode, you would need to use a check digit. Mod 10 is the most common check digit used with MSI but you can also use mod 1010 or mod 1110. It is allowed but generally not a good idea to omit the check digit all together.

There is a start marker which is represented by three binary digits 110 (where 1 is black and 0 is white). There is also a stop marker which is represented by four binary digits 1001. The remaining markers represent the numeric digits 0-9 (no text or special characters) and each digit is represented by twelve binary digits. Below is a table that describes all of the possible markers. The start and stop markers are the main difference between MSI and Plessey. That and the fact that MSI only covers digits 0-9. You can read these stripes as a binary values where 110 is binary 1 and 100 is binary 0. The stop marker simply has an extra bit on the end.

Character Stripe Bits Binary Value
START 110 1
0 100100100100 0000
1 100100100110 0001
2 100100110100 0010
3 100100110110 0011
4 100110100100 0100
5 100110100110 0101
6 100110110100 0110
7 100110110110 0111
8  110100100100 1000
9  110100100110 1001
STOP 1001 0 + extra stripe

 To create a graphical barcode using this process, you can simply string together a series of 1 and 0 graphic images once you have calculated what your barcode should look like using the table shown above. You can view the source code of this page if you want to see how we created the example shown below.

Code [start]375[stop]
Bits: 110 100100110110 100110110110 100110100110 1001
Graphic:

This is just an example of one way to perform the graphic encoding. It is often easier to just draw the lines instead of tacking together individual images. If you would like to create free MSI barcodes, please visit our barcode generator page. You can save the images you make and use them as needed.

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