Image | |
EAN-13 | 8935205600347 |
Product Name | Positioning: The Battle For Your Mind |
Language | English |
Category | Book / Magazine / Publication |
Short Description | Height:9.17 inches / Length:0.98 inches / Weight:1.45 pounds / Width:6.42 inches |
Amazon.com | Buy on Amazon ~ 0071373586 |
Price New | 7.85 US Dollars (curriencies) |
Price Used | 3.00 US Dollars (curriencies) |
Width | 0.6 inches (convert) |
Height | 8 inches (convert) |
Length | 5.4 inches (convert) |
Weight | 8.48 ounces (convert) |
Author | Al Ries, Jack Trout |
Page Count | 224 |
Binding | Paperback |
Published | 01/03/2001 |
Features | McGraw-Hill Companies |
Long Description | The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there , Position a follower so that it can occupy a niche not claimed by the leader , Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name , Build your strategy around your competition's weaknesses , Reposition a strong competitor and create a weak spot , Use your present position to its best advantage , Choose the best name for your product , Determine when-and why-less is more , Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. |
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Created | 03-09-2013 12:21:49am |
Modified | 04-30-2020 2:10:38pm |
MD5 | 8a4c09521143002d16a5cbacf5d24043 |
SHA256 | 34b61a0018656a177d7625e93bbc163cc26c40f51ed64a4568d3dcb3827bf215 |
Search Google | by EAN or by Title |
Query Time | 0.0272369 |
An article of interest
Making use of the tools we offer
Uploading images without logging in
So you want to upload product images but you don't want to do it manually. Our system allows you to upload through automation if you have an active data feed account.
The Basics
You will need to send the file along with some other infomation in the form of a POST to our web server. You do not need to log-in or keep track of cookies. You will need to pass your keycode with every file you try to upload.
It is important that you check the results of every upload to make sure things are going correctly. Normally, if things go right you will get back an HTTP response code of 200 and the word "Success!" as the only content. If things go wrong, the HTTP response will be 400 or some value other han 200 depending on the problem. You can examine the content that is sent back for more details about the error.
When you send a POST request to http://eandata.com/upload_image.php with the the following required fields.
- keycode - this is your API keycode from the data feed page.
- code - this is the 13 digit EAN-13 code for the product. If you have a code that is 12 digits, prefix it with a leading zero. If you are trying to update using ISBN or UPC-E you will get an error so expand the code to 13 digits before uploading.
- img - this is the actual image file which must be JPG, PNG or GIF format.
As long as the product exists in our system and there is not already an image associated with the product, the file should upload and be resized. All images are stored in PENDING mode until they are approved by a human. Users may be able to access the pending images but they will get a warning before the image is displayed to them.
Coding Samples And Links
We simply can't give you every possible way to access our data through automation but we can offer some code samples or at a minimum links to other resourses that will help you get your project going.
- cURL
- link: cURL Manual
- sample:
curl -F "keycode={your-keycode-goes-here}" -F "code={ean-13-code}" -F "img=@{path-to-image-file}" https://eandata.com/upload_image.php
- link: cURL Manual
- jQuery / Javascript
- Not recommended because it would expose your private key to the browser. You should post to a backend function of your own, then perform a server-to-server upload.
- C#
- link: The Code Project
- VBScript, ASP, VB6
- link: EricPhelps.com
If you have other resources that you would like us to add to our collection, or you find that our links are broken, please use the link at the bottom of the screen to contact us. Comments are also much appreciated.