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The attributes are somewhat like fields. They are the individual data items that describe each product. Each product entry will have several attributes. There is no telling which attributes will be attached to each product but they all have the same basic format.

Here is an example of one attribute. When accessing the data feed API, you can get your data in XML or JSON format. Here it is displayed in XML format to make it a little easier to read through.

   <group_name>Over View</group_name>
   <title>Product Name</title>
   <data_type_description>short text</data_type_description>

In the above example you will find these elements:

Hopefully, this helps you understand the data attributes you find in the data feed API.